The tightening up of bounce rates

Watch out for tools that attempt to capriciously control your future, like how some CDN's hijack one's link-juice via overzealous subdomains. You'll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level …

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A do-it-yourself guide to rankings

Without further ado, let's examine the various platforms. At the same time, content which is placed "above the fold," may pull users further into the website where they will find more detailed information. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication …

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What are the advantages of link research on today's web?

Designing your website around Google makes sense. A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know …

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Take care when dealing with duplication

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Many companies have replaced 30-second television spots with digital,social and alternative communication advertisements. Make no mistake, negative SEO is a severe threat to your website and can decimate years of …

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