If you're unsure how your website measures up, enter your site's URL in Google's Mobile-Friendly Test. Straw suggests that marketingshould not be viewed as an expense, but rather as an investment in whichpromotional dollars generate sales and profits. Get out of the house this weekend, try Beverley and expand your …

Google, in particular, ranks inbound links from blogs highly. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. There's dozens of factors that go into links …

The first form of online advertising involved the use of a display, or banner, ad. Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Rather than targeting a broad audience, local SEO is about chiseling down and honing …

Choose your URL carefully. The best part of on-page optimization is that it 's fully in your control. About 18 percent of Twitter users are African American, which is almost double that of internet users. I'm not a big fan of manufactured goods. I prefer simple things like a super …

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. A web search crawler normally first looks at the title tag of a webpage when examining options. Quality brand messages are authentic, responsive, and compelling. Recently, I came across this interesting rocking horse restorer …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Shipping issues and language differences also require attention in this lucrative and growing marketplace. In these cases, marketers depend on IT (usually web development and infrastructure teams …

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …