Mobile optimization

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Shipping issues and language differences also require attention in this lucrative and growing marketplace. In these cases, marketers depend on IT (usually web development and infrastructure teams …

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The professional approach to link exchanges

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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