The first form of online advertising involved the use of a display, or banner, ad. Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Rather than targeting a broad audience, local SEO is about chiseling down and honing …
more ...Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. A web search crawler normally first looks at the title tag of a webpage when examining options. Quality brand messages are authentic, responsive, and compelling. Recently, I came across this interesting rocking horse restorer …
more ...Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Shipping issues and language differences also require attention in this lucrative and growing marketplace. In these cases, marketers depend on IT (usually web development and infrastructure teams …
more ...The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …
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