Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. The four forms of alternative marketing programs …

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as …

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it's authority in SERPs. Other times, there …