If you neglect this Google ranking factor, your site may be all-but-invisible to searchers in 2019. This hidden file (visitors never see it) is in a format designed for search engines. If you need a little inspiration for new and exciting ways to engage guests then maybe projection advertising is …

Since many companies deal with enormous volumes of data every day, semantic search engines are vital for them to maintain an effective workflow and do research as quickly as possible. Also if the SEO is done right, most of this traffic will be people who are looking for what your …

Much like the art of writing a solid PPC text ad headline, the title tag needs to match the intent of the searcher to earn their click. Transactional keywords: keywords entered into Google by customers wanting to complete a commercial action, ie buy jackets online . To help boost your business' …

If you're waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won't even hear about you. Thousands of backlinks with a same anchor text produce …

Using your keywords in the anchor text of your links used to be standard recommendation among SEO experts. Stealth marketing uses surreptitious practices to introduce a product to individuals or fails to disclose or reveal the true relationship with the brand. Playing football in York has got to be where …

Many firms set behavioral goals for advertising programs. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. SEO copywriting refers to the art of writing …

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. The four forms of alternative marketing programs …

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as …

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it's authority in SERPs. Other times, there …