Marketing analytics: Are you successfully observing your business marketing activities? Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on …

There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance. Now, with SEOs focusing on more in depth content, having a piece of content stand out …

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More people rely on popular search engines like Google, Yahoo! Here is what some consider the smoking gun from the whitepaper: Our ranking system is specifically designed to identify sites with high indicia of expertise, authority, and trustworthiness. In essence, the stronger the backlink profile, the more authoritative the site …

Make sure your phrases have a search volume of at least seven hundred monthly searches unless you are in a very small niche. What if it fills them with confidence that they're in good hands? Good photos are good sales tools! For example, where would one find Victorian rocking horses …

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …