Don't overpromise. It will come back to haunt you

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Search Console shows your average position for each keyword

If your intro page is largely Flash or contains flash sliders with little room for additional text on the page, I encourage you to replace it with an HTML focused homepage. Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. This …

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