Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Minimize animations, cascading menus, and other dynamic content. Maybe storytelling in business is the answer for you? Google OSOO have a brilliant …

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

Manufacturers use advertising to accompany trade and consumer promotions, such as theme packaging or combination offers. No system will ever be perfect. While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Recently, I came across these interesting rocking …

If your intro page is largely Flash or contains flash sliders with little room for additional text on the page, I encourage you to replace it with an HTML focused homepage. Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. This …

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Google cares deeply about the indexed age of both your …