The ROI is just not there to warrant the additional work. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company's social media channels and other online properties. Get creative and repurpose your …

You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A good …

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. Consumers respond directly to ads placed on a website, and direct response advertisements can be placed on search engines and used in emails. The first step …

Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. With tightening marketing budgets, more companies use in-house advertising resources. Exclusive online promotion of a Web site is rare. A lovely present would …

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are …

A negative SEO strategy involves crawling a website. This "forceful" crawling of the website puts strain on the web server, causing the website to slow down or even crash. Channel integration is essential when the business sells through additional channels beyond the web. Creating content that makes an impact on …

To take the lollipop example, say you had the main lollipop page as a sales page. Now's the time for any local business to raise its game. One of the pillars of SEO, a link-building strategy is crucial. Visually, I prefer handcrafted large rocking horses . We all shop at different …

Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is …