The mysterious world of link exchanges

A negative SEO strategy involves crawling a website. This "forceful" crawling of the website puts strain on the web server, causing the website to slow down or even crash. Channel integration is essential when the business sells through additional channels beyond the web. Creating content that makes an impact on …

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The professional approach to link exchanges

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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This story about keyword research will haunt you forever

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on …

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Who else wants to be successful with landing pages

Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is …

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Your title tag is your trigger mechanism

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it's authority in SERPs. Other times, there …

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