Let's talk about conversion rates

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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Mobile optimization

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Shipping issues and language differences also require attention in this lucrative and growing marketplace. In these cases, marketers depend on IT (usually web development and infrastructure teams …

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More importance is given to long tail search

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate …

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Never changing cloaking will eventually destroy you

This is perhaps the worst-case scenario in an SEO context. Be advised that certain keywords can be more expensive than others. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. As I walked into the room, I saw a beautiful …

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Quick tips regarding reporting

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as …

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Search Console shows your average position for each keyword

If your intro page is largely Flash or contains flash sliders with little room for additional text on the page, I encourage you to replace it with an HTML focused homepage. Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. This …

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Tactics around non reciprocal links

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are …

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Take care when dealing with duplication

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Many companies have replaced 30-second television spots with digital,social and alternative communication advertisements. Make no mistake, negative SEO is a severe threat to your website and can decimate years of …

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The mysterious world of link exchanges

A negative SEO strategy involves crawling a website. This "forceful" crawling of the website puts strain on the web server, causing the website to slow down or even crash. Channel integration is essential when the business sells through additional channels beyond the web. Creating content that makes an impact on …

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The professional approach to link exchanges

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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This story about keyword research will haunt you forever

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on …

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Who else wants to be successful with landing pages

Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is …

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Your title tag is your trigger mechanism

Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it's authority in SERPs. Other times, there …

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