Give a thought for scraping when planning your web strategy

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. As well as working alongside a …

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Focus on performance, user experience, and link bait

Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Marketing objectives are paired with key target markets. Viral marketing helps a company garner interest when a message is sent along via email or a …

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Improving Site Structure by uitlising dynamic pages

Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. With tightening marketing budgets, more companies use in-house advertising resources. Exclusive online promotion of a Web site is rare. A lovely present would …

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It's time to revolutionize our approach to backlinks

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and Google rankings. However, this couldn't be accredited …

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More importance is given to long tail search

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate …

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Search Console shows your average position for each keyword

If your intro page is largely Flash or contains flash sliders with little room for additional text on the page, I encourage you to replace it with an HTML focused homepage. Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. This …

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Tactics around non reciprocal links

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are …

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The mysterious world of link exchanges

A negative SEO strategy involves crawling a website. This "forceful" crawling of the website puts strain on the web server, causing the website to slow down or even crash. Channel integration is essential when the business sells through additional channels beyond the web. Creating content that makes an impact on …

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This story about keyword research will haunt you forever

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on …

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