Take a good luck at your reputation management

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. As a result, it's important to perform an occasional link quality audit to review your overall strategy, identify …

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Have a go at optimizing your TF-IDF scores

However, if you have a very small company with an informal employment relationship and the writing is outside the scope of the employee's normal work duties, you should request that the employee sign a contract. Focusing only on the end result of SEO, increasing ranks in SERPs, instead of focusing …

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Write a keyword-rich introduction about web portals

The marketing team seeks to understand the firm's overall brand image and the strengths of individual brands in order to make solid connections with consumers and business-to-business customers. Your website won't be found if people have to search too hard for it. "Ranking" for specific keywords relating to your industry …

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How does Duck Duck Go deal with landing pages

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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A do-it-yourself guide to rankings

Without further ado, let's examine the various platforms. At the same time, content which is placed "above the fold," may pull users further into the website where they will find more detailed information. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication …

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The steps needed for putting social media into action

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. Consumers respond directly to ads placed on a website, and direct response advertisements can be placed on search engines and used in emails. The first step …

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Consider html at the inception

This keyword isn't very specific and as such it will likely have a large amount of competition. First of all, you need to understand why SEO is so important. Title tags are important because search engines use these tags to display the page in the results of a particular search …

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The professional approach to link exchanges

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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