Numerous ideas for splogs

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Minimize animations, cascading menus, and other dynamic content. Maybe storytelling in business is the answer for you? Google OSOO have a brilliant …

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The tightening up of bounce rates

Watch out for tools that attempt to capriciously control your future, like how some CDN's hijack one's link-juice via overzealous subdomains. You'll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level …

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I bet you didn't know this about long tail search

You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A good …

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Random musings on link exchanges

Many firms set behavioral goals for advertising programs. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. SEO copywriting refers to the art of writing …

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Let's follow walled garden sites best practise

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

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What are the advantages of link research on today's web?

Designing your website around Google makes sense. A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know …

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Boost site speed and utilise plugins

They can often be far too specific, far too generalised, or just not the common phrase used by customers. While Google is the big dog when it comes to search engines, don't forget about Bing. It does hold a considerable share of the search market. While focusing on user experience …

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Create better landing pages

I believe that search will be powered by voice on mobile more and more in the next few years. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results …

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Clear and unbiased facts about bread crumbs

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Quick tips regarding reporting

If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as …

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Take care when dealing with duplication

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Many companies have replaced 30-second television spots with digital,social and alternative communication advertisements. Make no mistake, negative SEO is a severe threat to your website and can decimate years of …

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Who else wants to be successful with landing pages

Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is …

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