Numerous ideas for splogs

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Minimize animations, cascading menus, and other dynamic content. Maybe storytelling in business is the answer for you? Google OSOO have a brilliant …

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The tightening up of bounce rates

Watch out for tools that attempt to capriciously control your future, like how some CDN's hijack one's link-juice via overzealous subdomains. You'll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level …

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Improve engagement by utilising web portals

More people rely on popular search engines like Google, Yahoo! Here is what some consider the smoking gun from the whitepaper: Our ranking system is specifically designed to identify sites with high indicia of expertise, authority, and trustworthiness. In essence, the stronger the backlink profile, the more authoritative the site …

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Promote your website in the right ways, utilising scraping

The ROI is just not there to warrant the additional work. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company's social media channels and other online properties. Get creative and repurpose your …

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I bet you didn't know this about long tail search

You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. A good …

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Random musings on link exchanges

Many firms set behavioral goals for advertising programs. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. SEO copywriting refers to the art of writing …

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The best practices in SEO change very little from year to year

Many sites use parameters as an addition to the end of a URL in order to generate variable content. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. The biggest is that keywords and queries have the same one-to-one relationship they did back before Hummingbird took …

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Fulfill your title's promise

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. In response to Hummingbird, some optimizers have suggested that a suitably alternative for keywords is "topics," which gives you more freedom when it comes to phrasing. There are many free …

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Write a keyword-rich introduction about web portals

The marketing team seeks to understand the firm's overall brand image and the strengths of individual brands in order to make solid connections with consumers and business-to-business customers. Your website won't be found if people have to search too hard for it. "Ranking" for specific keywords relating to your industry …

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Let's follow walled garden sites best practise

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

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How does Duck Duck Go deal with landing pages

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

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A do-it-yourself guide to rankings

Without further ado, let's examine the various platforms. At the same time, content which is placed "above the fold," may pull users further into the website where they will find more detailed information. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication …

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The steps needed for putting social media into action

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. Consumers respond directly to ads placed on a website, and direct response advertisements can be placed on search engines and used in emails. The first step …

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What are the advantages of link research on today's web?

Designing your website around Google makes sense. A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know …

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Give a thought for scraping when planning your web strategy

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. As well as working alongside a …

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Earning links

Placing keywords in these tags can be beneficial in some search engines. The crawler doesn't check every day that if a page is updated or if the new page is added. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed …

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Boost site speed and utilise plugins

They can often be far too specific, far too generalised, or just not the common phrase used by customers. While Google is the big dog when it comes to search engines, don't forget about Bing. It does hold a considerable share of the search market. While focusing on user experience …

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Create better landing pages

I believe that search will be powered by voice on mobile more and more in the next few years. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results …

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Don't overpromise. It will come back to haunt you

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Focus on performance, user experience, and link bait

Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Marketing objectives are paired with key target markets. Viral marketing helps a company garner interest when a message is sent along via email or a …

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Clear and unbiased facts about bread crumbs

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Consider html at the inception

This keyword isn't very specific and as such it will likely have a large amount of competition. First of all, you need to understand why SEO is so important. Title tags are important because search engines use these tags to display the page in the results of a particular search …

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I urge you to think about walled garden sites

Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. Googlebot supports web server compression. When you add a new page to your website under the blog section, for example, you add a 'slug' onto the end of the URL structure that …

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Improving Site Structure by uitlising dynamic pages

Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. With tightening marketing budgets, more companies use in-house advertising resources. Exclusive online promotion of a Web site is rare. A lovely present would …

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It's time to revolutionize our approach to backlinks

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and Google rankings. However, this couldn't be accredited …

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